Soft drinks market returns to overall growth

The UK soft drinks market grew overall by 1.7 per cent in 2009, according to figures in the British Soft Drinks Association’s 2010 UK Soft Drinks Report. The two previous years had seen slight falls, so this is a welcome return to growth.

Total soft drinks consumption was 14,140 million litres, or 229.1 litres per person, with a retail value of £13.224 billion.

Bottled water consumption rose by 1.7 per cent to 2,090 million litres, or 33.9 litres per person. Carbonates built on their growth in 2008 with further growth in 2009 of 2.2 per cent, to 6,065 million litres, or 98.3 litres per person.

Consumption of dilutables grew by 3.1 per cent to 3,350 million litres, or 54.3 litres per person. Fruit juices and smoothies, on the other hand, saw a volume decline of 3.1 per cent, while still and juice drinks rose by 0.7 per cent.

Sports and energy drinks continued to grow in popularity, with consumption up 5 per cent.

Commenting on the findings of the report, BSDA director general Jill Ardagh said:

“Our industry’s success is based on its plans for the future, investing in new products, new ways of working and in the skills of its people. In more ways than one, the soft drinks industry plays a role in the life of the nation.”

Ends

You can download a copy of The 2010 UK Soft Drinks Report here (or a high resolution version here – large file 14 Mb)

For further information, please contact:

Richard Laming
Media Director
British Soft Drinks Association

Tel: 020 7400 3707 / 078 7965 4555
Email: rlaming@britishsoftdrinks.com
Website: www.britishsoftdrinks.com

Notes to Editors

1. All statistical information is from The 2009 UK Soft Drinks Report, published by the British Soft Drinks Association with data from independent market analysts Zenith International.

2. The British Soft Drinks Association represents the interests of producers and manufacturers of soft drinks including carbonated drinks, still and dilutable drinks, fruit juices and bottled water. BSDA members are responsible for the vast majority of products on the British soft drinks market.

3. For further information about the BSDA visit www.britishsoftdrinks.com.